I'm a left-brained creative, which means I see the creative process as a mathematical equation. I've got 14 years of experience across 5 countries trying to solve that equation. Currently solving for x in London.
THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS
Global Campaign
Hyundai
Creative Platform
McLaren F1 x DP World
Branded Content
Porsche
Digital Activation
FIFA 22
Experiential Campaign
Paramount+
Integrated Campaign
Zalando
Social Activation
DFL - German FA
OOH Campaign
Deliveroo
Multiple Campaigns
Qatar 2022 - Supreme Committee
Brand Campaign
FIFAe
Launch Campaign
Porsche
Headlines
Various
NEVER AFRAID TO START OVER
Born and raised in Pakistan. In 2012, I took a leap of faith and started over. Having lived in the same place for 26 years, I made the most of the next 14 years by living in over 30 places.
I joined Miami Ad School in Berlin. Learned how to be a creative, a copywriter and most importantly, learned how to be myself. I've lived in Berlin, Amsterdam, Hamburg, Paris, Geneva and now, in London.
- Role
- Creative Director & Creative Strategy Director
- Agencies
- McCann Worldgroup, Saatchi, Ogilvy, Weber, Splendid, Jung von Matt
- Experience
- 14 Years
- Countries
- UK, Germany, France, Switzerland & Netherlands
- Expertise
- Integrated Concepts, Creative Platforms, 360 Campaigns, Earned Campaigns, Creative Strategy
- Based
- London, UK