A CAREER IN MAKING THINGS

I'm a creative & strategist with 14 years of experience creating campaigns for international brands. I have a knack for strategy, ideation and integrated campaigns. I get as excited about writing a headline as I do about a multi-channel global campaign.

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EXPERIENCE

Leading creative strategy at Splendid Communications with a culture changing, earned-first approach.

Heading the Social Team to create always-on, social-first content for Cadbury's, Rowntree's and Twinings.

Delivered a campaign for Smart Energy GB that secured a live segment on the BBC.

Worked across B2B clients with an earned-first approach, spanning communication strategy, creative ideation and campaign execution.

Created brand positioning, strategy and content to prepare Proton for a wider mainstream audience.

Created global Black Friday campaigns across multiple product lines and markets.

Worked in the Health & Wellness team across clients including Novartis, Abbott and Sobi.

Briefs ranged from activations and digital content to PR stunts.

Creative lead for the launch of the partnership between McLaren Formula 1 and DP World.

Pitched and won the Paramount+ brief for an experiential campaign launching a new season of Yellowjackets to British audiences.

Launched global campaigns for Hyundai as a main sponsor of the FIFA World Cup 2022.

Created award-winning social content and activation work for EA Sports and Sheffield F.C., alongside projects for adidas, FIFA, DFB, FC Bayern and BVB.

Part of the team launching Porsche's first all-electric car, the Taycan.

Worked with the international team behind the award-winning The Record - 24 Minutes of Le Mans.

Worked on global B2B communications for Siemens Healthcare.

Additional brands included L'Oreal Paris, Aldi, Nordsee, Mastercard, Essie and Nespresso.

Worked on Novartis for the global market across products including Voltaren, Otrivin and Lamisil.