DER KLASSIKER
Deutsche Fußball Liga
There are many things that are stereotypically considered “German”. Beer, sausages, classical music, art, lederhosen and of course football. Fans in Germany get to experience it all on match days. But international fans don’t.
Our campaign brought the typical match day experience to the international fans. This is football as it’s meant to be. This is Der Klassiker.
LAUNCH FILM
GLOBAL ACTIVATIONS
CREDITS
- Copywriting
- Hamza Ali
- Art Direction
- Ralf Bierhenke
- Creative Direction
- Felix Umbach
- Agency
- Jung von Matt SPORTS
THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS
Integrated / 360
Global Campaign
Hyundai
Content / Social
Creative Platform
McLaren F1 x DP World
Content / Radio
Branded Content
Porsche
Social Activation / Influencer
Digital Activation
FIFA 22
Event / Influencer / Social
Experiential Campaign
Paramount+
Influencer / Integrated / Social
Integrated Campaign
Zalando
Social / Content / Activation
Social Activation
DFL - German FA
OOH / Copywriting
OOH Campaign
Deliveroo
Social / Activation / Event
Multiple Campaigns
Qatar 2022 - Supreme Committee
Digital / Branding
Brand Campaign
FIFAe
Print / OOH / Copywriting
Launch Campaign
Porsche
Copywriting / Headlines
Headlines
Various