
SMART LOGISTICS AT EVERY TURN
Creative Platform — DP World x McLaren F1
For the partnership between DP World and McLaren Formula 1 team, we crafted a Creative Platform under which all content and assets were published for multiple seasons of Formula 1.
Smart Logistics at Every Turn represents the dynamic partnership between DP World and McLaren F1, showcasing how intelligent supply chain solutions drive peak performance in Formula 1's demanding environment.
CREATIVE PLATFORM LAUNCH FILM
CREDITS
- Associate Creative Director / Creative Lead
- Hamza Ali
- Design
- Ian Black
- Agency
- 160 over 90
THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS
Integrated / 360
Global Campaign
Hyundai
Content / Social
Creative Platform
McLaren F1 x DP World
Content / Radio
Branded Content
Porsche
Social Activation / Influencer
Digital Activation
FIFA 22
Event / Influencer / Social
Experiential Campaign
Paramount+
Influencer / Integrated / Social
Integrated Campaign
Zalando
Social / Content / Activation
Social Activation
DFL - German FA
OOH / Copywriting
OOH Campaign
Deliveroo
Social / Activation / Event
Multiple Campaigns
Qatar 2022 - Supreme Committee
Digital / Branding
Brand Campaign
FIFAe
Print / OOH / Copywriting
Launch Campaign
Porsche
Copywriting / Headlines
Headlines
Various
SOCIAL CONTENT
#SmartLogisticAtEveryTurn