24 Minutes of Le Mans

24 MINUTES OF LE MANS

Branded Content / Radio / Audio — Porsche

Porsche has a unique history at the toughest of all endurance races: Le Mans. They have broken many records. So, when they decided to retire from Le Mans, we gave them a fitting send off.

We immortalised the wheel of the 919, which delivered the final victory for Porsche. The original tyres were pressed into a vinyl record with 24 special stories from Porsche's decades-long history at Le Mans.

CASE FILM

CREDITS

Copywriting
Hamza Ali
Art Direction
Tom Schraudolf
Creative Direction
Frederik Wetzel
Agency
Grabarz & Partner GmbH