GOAL OF THE CENTURY

Global Integrated Brand Campaign

Maradona’s goal may be the goal of the century. But, that’s so last century. The goal for our century is much bigger than that. Bigger than any goal that’s been scored before. And to score that, we need the biggest team ever to be put on the pitch. Hyundai presents Goal of the Century, a goal of a sustainable future of football and the world.

CASE FILM

CAMPAIGN LAUNCH FILM

BTS JOINS TEAM CENTURY

OOH — DIGITAL

TEAM CENTURY

Our fully integrated campaign started off with announcement of key signings e.g. Steven Gerrard as captain, BTS as key members. Followed by several more influencers joining the team from various backgrounds, all to make football more sustainable.

OOH / SCULPTURE IN FAN PARK

SOCIAL CONTENT / COLLABORATION

PARTNERSHIP WITH COMMON GOAL

Hyundai Motor and Common Goal partnered to drive social change through football. Hyundai pledged 1% of its FIFA World Cup 2022 sponsorship fee to Common Goal and provided eco-friendly vehicles to support sustainable mobility.