NOW IS ALL
Qatar 2022
Multiple campaigns created across the Qatar 2022 journey, from tournament identity launches to fan-facing social content and countdown moments.
MASCOT LAUNCH
COUNTDOWN CLOCK UNVEILING
OFFICIAL EMBLEM LAUNCH
CREDITS
- Copywriting
- Hamza Ali
- Art Direction
- Stefanie Schellwies
- Creative Direction
- Florian Schneider
Felix Umbach - Agency
- Jung von Matt SPORTS
THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS
Integrated / 360
Global Campaign
Hyundai
Content / Social
Creative Platform
McLaren F1 x DP World
Content / Radio
Branded Content
Porsche
Social Activation / Influencer
Digital Activation
FIFA 22
Event / Influencer / Social
Experiential Campaign
Paramount+
Influencer / Integrated / Social
Integrated Campaign
Zalando
Social / Content / Activation
Social Activation
DFL - German FA
OOH / Copywriting
OOH Campaign
Deliveroo
Social / Activation / Event
Multiple Campaigns
Qatar 2022 - Supreme Committee
Digital / Branding
Brand Campaign
FIFAe
Print / OOH / Copywriting
Launch Campaign
Porsche
Copywriting / Headlines
Headlines
Various
MASCOT TURNED SOCIAL INFLUENCER