Der Klassiker — Bundesliga

Social Activation & Content

Client: Deutsche Fußball Liga

There are many things that are stereotypically considered “German”. Beer, sausages, classical music, art, lederhosen and of course football. Fans in Germany get to experience it all on match days.But, international fans don’t.

Our campaign brought the typical match day experience to the international fans. This is football as it’s meant to be. This is Der Klassiker.

LAUNCH FILM

GLOBAL ACTIVATIONS

CREDITS

HAMZA ALI

COPYWRITING

COPYWRITING

Blake Waters

Ralf Bierhenke

Art Direction

Art Direction

Mark Bennett

CREATIVE DIRECTION

Felix Umbach

AGENCY

JUNG VON MATT SPORTS

THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS

Integrated Campaign - Hyundai

Integrated Campaign - Zalando

Social Activation - DfL

Digital Activation - FIFA

Brand Campaign - FIFAe

OOH Campaign - Deliveroo

Print / OOH Campaign - Porsche

Branded Content / Radio - Porsche

Headlines - Various