24 Minutes of Le Mans
Branded Content / Radio / Audio
Client: Porsche
Porsche has a unique history at the toughest of all endurance races: Le Mans. They have broken many records. So, when they decided to retire from Le Mans, we gave them a fitting send off. We immortalised the wheel of the 919, which delivered the final victory for Porsche. The original tyres were pressed into a vinyl record with 24 special stories from Porsches decades long history at Le Mans.
CASE FILM
AWARDS & PRESS
CREDITS
CREDITS
COPYWRITING
HAMZA ALI
ART DIRECTION
TOM SCHRAUDOLF
FREDERIK WETZEL
CREATIVE DIRECTION
AGENCY
GRABARZ & PARTNER GmbH
THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS
Integrated Campaign - Hyundai
Integrated Campaign - Zalando
Social Activation - DfL
Digital Activation - FIFA
Brand Campaign - FIFAe
OOH Campaign - Deliveroo
Print / OOH Campaign - Porsche
Branded Content / Radio - Porsche
Headlines - Various