24 Minutes of Le Mans

Branded Content / Radio / Audio

Client: Porsche

Porsche has a unique history at the toughest of all endurance races: Le Mans. They have broken many records. So, when they decided to retire from Le Mans, we gave them a fitting send off. We immortalised the wheel of the 919, which delivered the final victory for Porsche. The original tyres were pressed into a vinyl record with 24 special stories from Porsches decades long history at Le Mans.

CASE FILM

AWARDS & PRESS

CREDITS

CREDITS

COPYWRITING
HAMZA ALI
ART DIRECTION
TOM SCHRAUDOLF
FREDERIK WETZEL
CREATIVE DIRECTION
AGENCY
GRABARZ & PARTNER GmbH

THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS

Integrated Campaign - Hyundai

Integrated Campaign - Zalando

Social Activation - DfL

Digital Activation - FIFA

Brand Campaign - FIFAe

OOH Campaign - Deliveroo

Print / OOH Campaign - Porsche

Branded Content / Radio - Porsche

Headlines - Various