Manarchy - Menswear Campaign
Social First Integrated Campaign
Client: Zalando
To Launch the new Menswear Campaign for Zalando in the German (DACH) market in a new, unseen way, we explored the very definition of what it means to be a man.
The whole campaign was about challenging the status quo of menswear. You decide what’s man enough. And you decide what’s manly enough to wear.
Time for Manarchy
LAUNCH FILM
Our social first integrated campaign started with our key influencer, Aurel, asking an open question to the public. “How do you make a Menswear Campaign in 2021?” He posted on his Instagram this open question to various people who would help him develop the campaign.
CAMPAIGN LAUNCH FILMS
STILL ADS
OOH
CREDITS
COPYWRITINGHAMZA ALIStefanie SchellwiesArt DirectionCREATIVE DIRECTIONGün Aydemir JUNG VON MATT SPORTSAGENCYTHE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS
Integrated Campaign - Hyundai
Integrated Campaign - Zalando
Social Activation - DfL
Digital Activation - FIFA
Brand Campaign - FIFAe
OOH Campaign - Deliveroo
Print / OOH Campaign - Porsche
Branded Content / Radio - Porsche
Headlines - Various