The First of All Time (F.O.A.T)
Digital Activation
Client: EA, FIFA, Sheffield FC
There might be a debate about who the G.O.A.T is. But, there is only one F.O.A.T. And that’s Sheffield FC. The first ever professional football club. That’s where the rules of football were written 164 years ago. So it’s only fitting that they create the rules for the new football world. The digital world of football. Presenting the F.O.A.T Code.
CASE STUDY
CAMPAIGN LAUNCH FILM
THE CODE
AWARDS & PRESS
CREDITS
COPYWRITINGHAMZA ALIArt DirectionRalf BierhenkeJakob RaboldCREATIVE DIRECTIONAGENCYJUNG VON MATT SPORTSTHE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS
Integrated Campaign - Hyundai
Integrated Campaign - Zalando
Social Activation - DfL
Digital Activation - FIFA
Brand Campaign - FIFAe
OOH Campaign - Deliveroo
Print / OOH Campaign - Porsche
Branded Content / Radio - Porsche
Headlines - Various