The brief was to develop a World Urticaria Day social campaign that reframes Chronic Spontaneous Urticaria (CSU) as "the simple answer to a complex riddle" for undiagnosed patients. The campaign had to help patients stop searching for non-existent triggers and instead recognise CSU as their condition, encouraging them to discuss it with their doctors.

The brief was to come up with creative ways diabetics can improve their daily lives with the help of a CGM (Continuous Glucose Monitor).

Non-healthcare work below

The brief was to develop a creative platform for Sobi's haemophilia offering. A social hub where patients can share their stories and access resources to manage their condition.

Create a complete rebrand and repositioning of the Siemen's healthcare division. Specific focus on Radiology team, with Radiology Society North America conference as the key event for relaunch.

Create a B2B social campaign that encourages companies to sign up for St. John Ambulance's mental health training program.