Goal of the Century

Global Integrated Brand Campaign

Client: Hyundai

Maradona’s goal may be the goal of the century. But, that’s so last century. The goal for our century is much bigger than that. Bigger than any goal that’s been scored before. And to score that, we need the biggest team ever to be put on the pitch. Hyundai presents Goal of the Century, a goal of a sustainable future of football and the world.

CASE FILM

Our fully integrated campaign started off with announcement of key signings e.g. Steven Gerrard as captain, BTS as key members. Followed by several more influencers joining the team from various background, all to make football more sustainable. 

CAMPAIGN LAUNCH FILM

BTS JOIN TEAM CENTURY

OOH / SCULPTURE IN FANPARK

SOCIAL CONTENT / ACTIVATION

SOCIAL DEVELOPMENT PARTNERSHIP WITH COMMON GOAL

Hyundai Motor and Common Goal partnered to drive social change through football. Hyundai pledged 1% of its FIFA World Cup 2022 sponsorship fee to Common Goal and provided eco-friendly vehicles to support sustainable mobility.

TEAM CENTURY

RESULTS IN NUMBERS

5,283 Media Reports

14.5 Million Pledges

2.2 Billion Social Impressions

7.8 Billion Views on Social Media

CREDITS

Art Direction
Stefanie Schellwies
Art Direction
ALexandre amaral
Art Direction
felix ebell
COPYWRITING
IRAKLI ASATIANI
Copywriting
HAMZA ALI
BLAKE WATERS
COPYWRITING
CREATIVE DIRECTION
FELIX UMBACH
creative Direction
FLORIAN SCHNEIDER
AGENCY
JUNG VON MATT SPORTS

THE EQUATION: CREATIVE PROCESS = (CONCEPT + STRUCTURE) x (MADNESS + METHOD) - CHAOS

Integrated Campaign - Hyundai

Integrated Campaign - Zalando

Social Activation - DfL

Digital Activation - FIFA

Brand Campaign - FIFAe

OOH Campaign - Deliveroo

Print / OOH Campaign - Porsche

Branded Content / Radio - Porsche

Headlines - Various