Creative Director

at Born to Ball Creative Club from October 2026 to present, London, UK.

• Leading the agency to create head turning and award winning campaigns for women's sports.

• Setting the strategic and creative direction for the agency to become the leading name in sports marketing for women's sports.

Associate Creative Director

at Fight or Flight from July 2024 to Sept 2025, London, UK.

• Working on several B2B clients with an earned first approach.

• Tasks include, communication strategy, creative ideation, campaign execution.

• Delivered a national campaign for Smart Energy GB that got national coverage including a live segment on BBC.

Freelance ACD/Senior Creative

at Proton Technologies (In-house Agency) Sept 2023 to Dec 2023, London, UK & Geneva, Switzerland.

• Led the creative team from a copy perspective to refine and develop the tone of voice. 

• Created brand positioning, strategy and content to ready Proton for a wider, mainstream audience. 

• Created campaigns for Black Friday for various product lines launched in multiple markets globally. 

Freelance ACD/Senior Creative

at Weber Shandwick Health from June 2023 to Aug 2023, London, UK.

• Worked as a freelance ACD in the Health & Wellness team. Clients included Novartis, Abbott, Sobi, and various others. 

• Briefs varied from activations to digital content and PR stunts.

ACD/Senior Creative

at 160over90 from Oct 2022 to April 2023, London, UK.

• Worked as the creative lead to launch partnership between McLaren Formula 1 with DP World.

• Created a global creative platform for the partnership to publish content, campaign assets and hospitality experiences for the Formula 1 season.

• Pitched and won Paramount+ brief to create an experiential campaign for the launch of the new season of hit show Yellowjackets for the U.K audience.

• Work included sports sponsorships, content creation, campaign conception, experiential and event concepts.

Senior Creative / Copywriter

at Jung von Matt / Sports from July 2019 to Aug 2022, Hamburg, Germany.

• Launched global campaigns for Hyundai, main sponsor for FIFA World Cup 2022.

• Created award winning social content & activation campaign for EA Sports and Sheffield F.C.

• Delivered various projects for Supreme Committee, official hosting organisation for the world cup.

• Official mascot launch, countdown clock and other key milestone projects.

• Worked also on various projects for adidas, FIFA, German Football Association (DfB), FC Bayern, BVB.

• Work included devising brand strategy, creating experiential installation, brand activation.

• Led team of junior creatives and interns on various projects throughout.

Creative / Copywriter

at Grabarz & Partner from July 2017 to June 2019, Hamburg, Germany.

• Integral part of the team which launched Porsche’s first ever all-electric car, Taycan.

• Worked on global campaigns for the Taycan and Taycan Cross Turismo.

• Part of the international team, which created award winning work, The Record - 24 Minutes of Le Mans.

Junior Creative / Copywriter

at McCann Worldgroup from Dec 2015 to June 2017, Berlin, Germany.

• Gained experience working on a global B2B client in Siemens Healthcare.

• Helped relaunch the brand as Siemens Healthineers globally.

• Also worked on various other brands such as L’Oreal Paris, Aldi, Nordsee, Mastercard, Essie, Nespresso.

Junior Copywriter

at Saatchi & Saatchi from Oct 2014 to April 2015, Geneva, Switzerland.

• Had the opportunity to work in the pharmaceutical industry.

• Worked from Saatchi’s Geneva office under rockstar creative leader Jason Romeyko.

• Had Novartis as the main client for the global market.

• Worked on various products such as Voltaren, Otrivin, Lamisil etc.

Internships/Placement

at BeyenMeyer (Amsterdam), Serviceplan (Hamburg), Ogilvy (Paris) - 2013 - 2014

Interned at 3 agencies across Europe. Got first hand experience working for big networks as well as independent local agencies. Clients varied from FMCG to tech and B2B.