Associate Creative Director

at Fight or Flight from July 2024 to present, London, UK.

• Working on several B2B clients with an earned first approach.

• Tasks include, communication strategy, creative ideation, campaign execution.

• Delivered a national campaign for Smart Energy GB that got national coverage including a live segment on BBC.

Freelance ACD/Senior Creative

at Proton Technologies (In-house Agency) Sept 2023 to Dec 2023, London, UK & Geneva, Switzerland.

• Led the creative team from a copy perspective to refine and develop the tone of voice. 

• Created brand positioning, strategy and content to ready Proton for a wider, mainstream audience. 

• Created campaigns for Black Friday for various product lines launched in multiple markets globally. 

Freelance ACD/Senior Creative

at Weber Shandwick Health from June 2023 to Aug 2023, London, UK.

• Worked as a freelance ACD in the Health & Wellness team. Clients included Novartis, Abbott, Sobi, and various others. 

• Briefs varied from activations to digital content and PR stunts.

ACD/Senior Creative

at 160over90 from Oct 2022 to April 2023, London, UK.

• Worked as the creative lead to launch partnership between McLaren Formula 1 with DP World.

• Created a global creative platform for the partnership to publish content, campaign assets and hospitality experiences for the Formula 1 season.

• Pitched and won Paramount+ brief to create an experiential campaign for the launch of the new season of hit show Yellowjackets for the U.K audience.

• Work included sports sponsorships, content creation, campaign conception, experiential and event concepts.

Senior Creative / Copywriter

at Jung von Matt / Sports from July 2019 to Aug 2022, Hamburg, Germany.

• Launched global campaigns for Hyundai, main sponsor for FIFA World Cup 2022.

• Created award winning social content & activation campaign for EA Sports and Sheffield F.C.

• Delivered various projects for Supreme Committee, official hosting organisation for the world cup.

• Official mascot launch, countdown clock and other key milestone projects.

• Worked also on various projects for adidas, FIFA, German Football Association (DfB), FC Bayern, BVB.

• Work included devising brand strategy, creating experiential installation, brand activation.

• Led team of junior creatives and interns on various projects throughout.

Creative / Copywriter

at Grabarz & Partner from July 2017 to June 2019, Hamburg, Germany.

• Integral part of the team which launched Porsche’s first ever all-electric car, Taycan.

• Worked on global campaigns for the Taycan and Taycan Cross Turismo.

• Part of the international team, which created award winning work, The Record - 24 Minutes of Le Mans.

Junior Creative / Copywriter

at McCann Worldgroup from Dec 2015 to June 2017, Berlin, Germany.

• Gained experience working on a global B2B client in Siemens Healthcare.

• Helped relaunch the brand as Siemens Healthineers globally.

• Also worked on various other brands such as L’Oreal Paris, Aldi, Nordsee, Mastercard, Essie, Nespresso.

Junior Copywriter

at Saatchi & Saatchi from Oct 2014 to April 2015, Geneva, Switzerland.

• Had the opportunity to work in the pharmaceutical industry.

• Worked from Saatchi’s Geneva office under rockstar creative leader Jason Romeyko.

• Had Novartis as the main client for the global market.

• Worked on various products such as Voltaren, Otrivin, Lamisil etc.

Internships/Placement

at BeyenMeyer (Amsterdam), Serviceplan (Hamburg), Ogilvy (Paris) - 2013 - 2014

Interned at 3 agencies across Europe. Got first hand experience working for big networks as well as independent local agencies. Clients varied from FMCG to tech and B2B.